AI Insights · Timothy · January 2022
Top 5 Social Apps on Android in Europe Q4 2021
In Q4 2021, TikTok led the social app category in Europe with significant revenue and active user growth. Other top apps include Bigo Live, Grindr, Facebook, and Tango.
In the fourth quarter of 2021, the top 5 social apps on the Android platform in Europe demonstrated remarkable performance in terms of revenue, downloads, and active users. The data, sourced from Sensor Tower, provides an insightful look at the trends within this competitive app category.
TikTok saw impressive growth in weekly revenue, starting at approximately $1.4M and peaking at about $3.7M by the end of December. Weekly downloads fluctuated throughout the quarter, starting at over 1M and reaching a high of approximately 1.3M in the final week. The app's active user base remained robust, with a slight increase from 114.5M to 116.5M over the quarter.
Bigo Live - Live Streaming App maintained a consistent revenue stream, hovering around $300K to $373K per week. Downloads showed a steady increase, starting at around 155K and ending the quarter at approximately 175K. Active users also saw growth, rising from 1.56M to 1.63M by the end of December.
Grindr - Gay Dating & Chat experienced a stable revenue trend, with weekly earnings ranging between $160K and $196K. Downloads remained relatively steady, fluctuating between 14K and 16K per week. Active users grew from approximately 762K to 846K throughout the quarter.
Facebook continued to be a dominant force, with weekly revenue varying from $140K to $199K. Downloads increased from around 412K to 474K by the end of the quarter. The app's active user base saw a slight increase, rising from 190.6M to 191.9M.
Tango- Live Stream, Video Chat showed consistent revenue performance, with weekly earnings ranging from $156K to $186K. Downloads demonstrated an upward trend, starting at around 36K and reaching 82K by the end of December. Active users increased significantly from 357K to 513K over the quarter.
For more detailed insights and data, visit Sensor Tower.